“I can never be thankful enough to the Chen Immigration & Attorneys (WeGreened.com) team for going through the NIW process for me with so much confidence and precision. From the very beginning, they deeply analyzed my experience in marketing analytics, e-commerce, and AI-enabled retail, and promised me that my research work was strong enough to get qualified under the NIW standards. Their confidence in my situation made me relaxed throughout the ride.”. The team toiled day and night to establish how my research into online consumer behavior and AI retail solutions benefited the national interest of the United States. They carefully drafted recommendation letters, constructed a compelling narrative for my publications and citations, and identified the economic and social benefits of my work. What was more impressive was their capacity to convert raw data and findings of research into a viable case that could be easily understood by the USCIS.

Communication was good. Everything that I asked them was responded to in a timely manner with detailed explanations, and I always felt that they had an entire plan in motion for me. Their professionalism and confidence never wavered, even when I was nervous about the complexity of my case. Due to their professionalism and dedication, my NIW petition was approved without a Request for Evidence (RFE). I strongly recommend Chen Immigration staff to any researcher or professional who desires to pursue the NIW. They are truly the best in this field.”

Case Summary      

NAILG presented a proposed endeavor focused on analyzing online consumer behavior with a comprehensive methodological framework that improves e-shopping efficiency and supports growth in the U.S. e-commerce sector. The plan integrates consumer activity data and AI applications to optimize digital experiences, communications, and transactions, aligning with critical and emerging technologies in financial tech and digital payments.

Research Focus and Contribution
 The petition documented a cohesive program that develops conceptual models and data-driven tools for online purchasing behavior, e-banking trust and security, and digital branding. Representative contributions include validated instruments for measuring e-shopping attitudes and satisfaction, empirical studies that map drivers of adoption and loyalty, and policy-relevant analyses that inform fraud reduction, privacy practices, and customer experience design across retail platforms.

Research Impact and Metrics
 ● Over 150 peer-reviewed journal articles, with additional conference papers, book chapters, and books.

● Over 9,000 independent citations overall, with many articles ranking in top citation percentiles for their publication years in Economics and Business.

● At least 23 invited reviews for field journals, plus editorial board appointments.

Here is an anonymized excerpt from a recommendation letter that underscores the practical impact of his work:
“The [client] is widely recognized in the marketing research community, with service as a peer reviewer for leading journals and on an editorial board, clear markers of trusted expertise. In work on internet banking adoption, [client] validated a model showing that perceived service quality, transaction security, and awareness of regulatory safeguards are decisive drivers of uptake. These insights help banks and platforms improve service design, communicate protections, and craft anti-piracy strategies, underscoring the practical value of this scholarship.”

Demonstrating Substantial Merit and National Importance
 We showed substantial merit by linking the work to core needs in U.S. retail modernization: secure digital transactions, effective online customer journeys, and data-guided marketing decisions. National importance was established through evidence that e-commerce is a significant and expanding share of U.S. retail activity, and by demonstrating how the client’s models and instruments help businesses increase efficiency, resilience, and consumer trust at scale. Independent uptake, top-percentile citation performance, and alignment with federally recognized technology priorities further underscore the significance beyond any single organization.

Well Positioned to Advance the Proposed Endeavor
 The record detailed advanced training in marketing, a sustained publication and citation trajectory, ongoing U.S. research and teaching activities, and service as a reviewer and editorial board member. Expert letters and funding history supported the client’s capacity to continue translating analytics and AI methods into practical tools that benefit U.S. consumers and firms.

NIW Approval and Outlook
Approved in 9 months and 19 days, this NIW recognizes a research agenda that strengthens U.S. e-commerce through validated behavioral models and AI-assisted decision tools. NAILG is proud to have guided this petition and looks forward to the client’s continued contributions to trustworthy digital commerce, smarter customer analytics, and a more competitive online marketplace.